Francesca Rulli
CEO Process Factory and Ympact Società Benefit | Founder 4sustainability®
A few words about me
“People often define me as a sustainability expert and if others say so, I prefer. I was born in Florence, where I’m lucky enough to continue living and working, where I have before my eyes every day the wonders of a nature to be preserved and those of human genius and creativity…
Florence is my city and the world my dimension: the opportunity to travel and know other places and meet people to learn from is what makes me really happy and a better person, I think.
I have always been interested in the environment and human rights issues, and over time this interest has become a passion and the passion a business. Process Factory was born this way and it’s been fifteen years now. In 2013 it was the turn of 4sustainability, the implementation system and assurance mark that measures the sustainability performance of the fashion & luxury supply chain.
Beyond the profession, sustainability is important to me above all for its cultural value. I believe my commitment as a teacher and disseminator of sustainability issues comes from this feeling, from the idea that certain principles should guide our steps every day.
Same thing for the book Aware Fashionistas. Vademecum of sustainable fashion (Dario Flaccovio Editore): I appeal to consumers, as well as to the production supply chain, because I entrust my dreams of a better world to this synergy: summed together, the behaviors of each of us, the choices and investments we do, the people we decide to ally with to fight our battles… make the impossible possible”.
FRANCESCA RULLI
Fashionisti consapevoli
Vademecum della moda sostenibile
Preface by Matteo Marzotto
e-P Summit 2023
“Live with 4sustainability returns with a special episode: an overview of the panel discussion titled “Transparent and Circular: Technology Supporting Sustainable Fashion.” The event took place on April 18, 2023, at Stazione Leopolda in Florence as part of the e-P Summit”.
Francesca Rulli, the panel’s host alongside Gio Giacobbe, Francesca Romana Rinaldi, and Giusy Stanziola, answered Silvia Gambi’s questions on fashion, sustainability, and technology. What obstaces does the production chain overcome when collecting data and measuring its environmental and social impact? And how can technology support traceability?
Francesca emphasized the need for harmonizing market demands and reference standards, creating new skills, and investing in culture, innovation, and research. These are the challenges that must be tackled to promote sustainable fashion.