Francesca Rulli in the shoes of the interviewee! As a guest of the HelloPeople radio show broadcast on Radio In, Francesca answers Sara Priolo’s questions about her book Fashionisti consapevoli, which becomes the starting point for a broader conversation on people’s growing attention to sustainability issues. In the fashion world and beyond. But what does sustainable fashion really mean? How can we distinguish brands and initiatives worthy of our trust from consumers without falling into the trap of greenwashing?